Coforge highlighted a fundamental shift underway across the travel industry as airlines transition toward Modern Airline Retailing (MAR) and agentic travel, where intelligent agents orchestrate travel discovery, transactions, and journey management. Based on extensive work with global airlines and travel organizations, Coforge expects this transformation to reshape how airlines engage travelers, distribute content, manage operations, and drive revenue growth.

The shift is being driven by a new generation of travelers who expect seamless, personalized experiences and are increasingly comfortable interacting through AI-powered interfaces rather than traditional search and booking journeys. While AI pilots have become commonplace across the travel industry, Coforge believes that the next wave of transformation will be driven not by isolated AI deployments, but by connected systems of intelligence that orchestrate decisions across pricing, offers, inventory, servicing, and operations.

Coforge's Aeronova.AI helps travel enterprises turn Offer and Order ambition into execution. Through agentic AI and orchestrated agents, it simplifies business transformation, aligns teams around a common blueprint, de-risks execution, and manages coexistence across legacy and modern retailing platforms, laying the foundations for AI-driven decision making at scale.