Honasa will buy a 95% stake through a secondary purchase at an enterprise value of Rs 195 crore, with the remaining 5% to be acquired after 12 months based on agreed valuation terms.

Reginald Men was founded in August 2022 and focuses on premium personal care products for men, especially sunscreens and serums. The brand generated over Rs 70 crore in revenue with nearly 25% EBITDA in the last twelve months. Its Helios Moisturizing Sunscreen is currently the most searched men’s sunscreen on Google in India.

Honasa said the acquisition expands its presence in the fast-growing men’s personal care segment and strengthens its reach in South India, where Reginald Men earns most of its revenue. The company gains access to established product playbooks and deeper insights in categories that are already key focus areas, including sunscreens and serums.

Honasa Consumer is a brand house focused on the personal care and beauty market. The company operates a portfolio of digital-first brands including Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth's, Staze and Luminéve, developed through a customer insights–driven product strategy. Honasa’s distribution network covers more than 100,000 FMCG retail outlets and spans over 18,000 pin codes, making its products available across more than 700 districts in India.

The company reported a net profit of Rs 39 crore in Q2 FY26 as against a net loss of Rs 19 crore recorded in Q2 FY25. Revenue from operations rose by 16.5% year-over-year (YoY) to Rs 538 crore during the quarter.

Shares of Honasa Consumer fell 0.50% to settle at Rs 256.50 on the BSE.