In a regulatory filing, the company said it has decided to introduce wires as a new business line to tap rising demand in the category and diversify operations for long-term, sustainable growth. The products are expected to be launched shortly, with investments to be determined after assessing market potential, scale of operations and other external factors.

The move marks a strategic broadening of Bajaj Electricals’ offerings. It positions the company in a segment seeing steady growth driven by housing, infrastructure and electrification trends.

Bajaj Electricals, a part of Bajaj Group, is a consumer electrical equipment manufacturing company.

The company reported a 23.6% decline in consolidated net profit to Rs 9.86 crore on 1.1% fall in net sales to Rs 1102.70 crore in Q2 September 2025 over Q2 September 2024.