HDFC Life insurance has entered into a strategic corporate tie-up with Mangaluru-headquartered private sector lender the Karnataka Bank to offer its life insurance products to the bank's customers.

The partnership is a testament to the stated commitment to provide customers a range of innovative and customer-centric financial solutions.

"By combining Karnataka BankÆs century old banking experience and HDFC Life's expertise in providing quality life insurance products, this collaboration is set to deliver a host of benefits to customers seeking financial security and life protection", the bank said in a statement.

HDFC Life spokesperson said, "Given the under-penetration, there is tremendous potential for life insurance in our country. Life insurance is the first step towards financial planning and we believe it is a must have for every individual with responsibilities. With our rich experience in managing bancassurance partnerships, we aim to offer a comprehensive suite of product solutions and best-in-class servicing, leveraging our investments in technology. We look forward to working closely with the Karnataka Bank team for the benefit of their customers."

Bank's MD & CEO Srikrishnan H said, ôWe are excited to partner with HDFC Life in our centenary year. This collaboration aligns with our commitment to enhancing the suite of financial products and services available as a choice to our customers. It reflects our dedication to providing holistic financial solutions through our wide distribution and digital network and ensuring the well-being and security of our customers and their families."