The acquisition includes over 6,500 tracks spanning Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop, giving Saregama a powerful entry into a regional music segment where it previously lacked dominance.

The deal also includes high-traffic YouTube channels like NAV Haryanvi and Nupur Audio, which together command a 24 million subscriber base. These channels host several viral tracks, including Coco Cola with more than 900+ million views, Parvati Boli Shakar Se with 500+ million, and Loot Liya with over 400+ million.

As part of the agreement, Saregama and NAV will collaborate on creating fresh Haryanvi and Punjabi content going forward.

Saregama India, part of the RPSG Group, is India’s leading entertainment IP company. Its diverse portfolio includes film and non-film music, digital media, television content, artiste and influencer management, and film production.

The company’s consolidated net profit jumped 11.77% to Rs 60.13 crore on a 8.45% decline in revenue from operations to Rs 240.82 crore in Q4 FY25 over Q4 FY24.